As a result, your impressions are usually higher than the number of likes (fans). 1.2K likes. While Facebook advertising is a good way to engage consumers, its effectiveness has gone down due to aggressive advertising. Nancy Hughson, Professional Longarm Machine Quilter Facebook defines impressions as "the total number of times the ad referenced has been shown on the site." "Impressions" is the number of times a post is viewed, anywhere on Facebook. What Facebook calls “impressions” Twitter used to refer to as “reach,” for example. Bad for you, but good for Facebook. Let’s face it, Facebook is a powerful marketing medium, which continues to get stronger. Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions. OCPM is Optimized Cost per Mille, which is identical to CPM – paying for impressions, remember – only it takes advantage of Facebook being, well, Facebook. Impressions is the total number of times activity related to your Page is seen by people on Facebook, whether they see it organically, virally or via a paid advertisement. Reach and impressions are monitored by Facebook Insights and Instagram Insights. Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average. But in general, they describe two concepts: Reach refers to the total number of people who have seen your ad or content. The key measure for both indicators is CTR which heavily depends on the Ad itself, targeting and other factors. If 100 total people have seen your ad, that means your ad’s reach is 100. If your ad doesn’t generate many clicks, you still pay. And, both platforms also use these numbers to work out other key metrics like ad frequency and ERR. While Facebook wants to serve relevant high-performing ads, if it’s making money from your ad, that ad will keep getting impressions. Facebook Relevance. On the flip side, as more and more businesses try to tap into Facebook to promote their own brand, it’s becoming a challenge to actually get seen by your target audience in their newsfeeds. It is not the same as people. Organic impressions are down 33 percent because there is a constant overflow of content. But, so does a … On Facebook, reach falls into three different categories: Organic: This represents the number of unique people who saw your content—for free—in the News Feed. It’s quick and simple to track these metrics in native insights. Impressions and clicks are mutually dependent both on Facebook and Google. Understanding Facebook Impressions. Facebook Reach vs. Impressions. Paid: This is the number of unique people who saw your paid content, such as a Facebook Ad. Quilted Impressions, Waterford, MI. There is no way to convert the data into real people since one post can be seen twice per person, whereas another may be seen five times per person. 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